LifeProof Unleashed

Category: Branded, Travel, Stills

The Great American Road Trip

We were selected through a nationwide contest to represent LifeProof on a 15-week road trip throughout the western U.S.
The mission? To break for adventure.

The Deets

We were hired as content creators tasked with representing LifeProof and its partners during its 2016 branded campaign, the LifeProof Unleashed Summer Road Trip. The company selected us from more than 500 pairs throughout the United States who applied for the opportunity.

In addition to representing the brand at various events, we provided real-time updates to LifeProof's audience via their social media channels and created branded photo, video and written content for their marketing team to use to promote the company's products.

Client:
LifeProof

Our Role:
Photography, Full Service Video Production, Public Relations, Communications, Event Marketing, Social Media, On-Camera Talent

The Contest

Submission / In order to be considered for this position, we co-produced a video that showcased our skills and experience. Together, we wrote and recorded a dynamic voice-over and cut together video footage we had shot previously for clients and our own personal projects. Because the LifeProof brand promotes a high-intensity, do-anything attitude, we wanted to pull from their visual branding strategy and incorporate these same elements into our submission.

Interview / Once the pool of entrants was narrowed down to six pairs of finalists, LifeProof flew us out to their headquarters to undergo a rigorous two-day interview process. Prior to the meeting, we drafted a marketing plan and created a sample shot list, which we pitched to the company's creative, social media and public relations teams.

The Route

Traveling from glacier-capped mountains and alpine lakes to sandstone arches and sun-bleached prairie, our itinerary took us from the Pacific to Austin, TX.