Keepers of the Land

Campaigns — Branded Content

 the concept

Where does your food come from?

This question is at the heart of The Westerly Land Trust’s annual Farm Dinner, at the time, in its 10th year. The fundraising event, the nonprofit’s largest, was founded with the goal of helping the public reconnect with the land, their food and local farmers.

However, 2020 brought its own set of challenges, which forced The Westerly Land Trust to “reimagine” what the farm dinner could be without compromising its objective. We were asked to create a film component that would weave local farmers’ stories with that of land conservation and legacy, which would premiere while guests were enjoying their farm dinners from the comfort of their homes.

Director: Matt Andrew + Hillary Federico
Producer: Hillary Federico
DP: Matt Andrew
Editor: Alex Cannata
Camera Operator: Matt Andrew + Dan Fish

Client: Westerly Land Trust
Graphics:
Katie DePoto
VFX: Justin Mashuta
Starring: Camile Abdel-Nabi, Cassidy Whipple, Bianca Parades, John Strafach, Jennifer Fusco, Tom Gardner