Thurston Furniture
Campaigns — Branded Content
the concept
We believe furniture is more than just something someone puts in their house. Instead, each piece has the power to honor each of your many moments lived, whether that’s a special holiday dinner around a dining table or a living room that bears witness to the ebbs and flows of daily life.
In this video, the viewer’s story is Thurston’s story.
Director: Hillary Federico
Producer: Matt Andrew
DP: Matt Andrew
Client: Thurston Furniture
Camera Operators: Matt Andrew + Tyler Murgo
Editor: Alex Cannata
the approach
In an opaque industry veiled with steep markups and unfavorable manufacturing practices, Thurston stands apart.
And a big reason why is the family behind the scenes.
Guided by their ethos, the company and its people act as stewards of our planet, creating furniture with a conscience for the ever-evolving needs of our modern world and adhering to responsible production practices. Our intention with this story was to more deeply explore Thurston’s origins as a family business and highlight the family’s “why” when it comes to crafting furniture in this way.
